Outcome
More precise segmentation and activation for sales and marketing
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Project Details
Customer Platform
Golden Customer & Advisor Platform
Project Overview
Client
Sales-oriented organization
Industry
Customer & activation
Type
Golden record and activation
Completed
International rollout
Situation
A sales-oriented organization wanted to activate customer, service, and advisor data consistently across multiple markets and operational systems. The goal was a stable golden-record layer for service, sales, and activation workflows.
Architecture View
Golden Customer & Advisor Platform
The architecture view mirrors the Azure setup of the use case: multiple SAP tenants and advisor systems flow through ADF into medallion layers, creating golden customer, advisor, and household models for SAP backfeed and marketing automation.
Cloud Nation Solution
Cloud Nation designed and hardened the end-to-end delivery backbone: Golden customer and golden advisor layers across multiple SAP tenants. Household and relationship logic for direct sales, service, and campaigns. Back-integration into SAP plus an API layer for marketing automation. The result is a production-ready platform that connects business logic, governance, and operational usage on one reliable foundation.
Outcome
Outcome
Global reuse of the same household and advisor logic
Outcome
Stable basis for further analytics and next-best-action use cases
How this helps your project
- For direct-sales and service models, a classic contact master is not enough; real household and relationship logic enables much better activation.
- Golden customer and golden advisor only create full value when the data is fed back into operational systems and directly activated in marketing automation.
- Configurable country and matching rules are the key to rolling out one global solution without rebuilding data logic market by market.
